Intelligent: Using the Internet of Things, big data, artificial intelligence and other technologies to achieve remote monitoring, fault diagnosis, intelligent operation and other functions of small excavators. Such as real-time monitoring of equipment operating status through sensors, early warning of failure, improve equipment reliability and efficiency, reduce operating costs, so as to attract more overseas customers.
Environmentalisation: R&D and application of new energy power systems, such as electric and hybrid, to meet the increasingly stringent global environmental regulations. At the same time, optimise engine combustion efficiency to reduce exhaust emissions, and use environmentally friendly materials to manufacture parts and components to reduce the impact on the environment.
Multifunctionality: Developing attachments and accessories that can be quickly replaced so that small excavators can adapt to different operating scenarios and task requirements, such as crushing, digging, loading, drilling, etc., so that they can be used for multiple purposes, increasing the value of the equipment and its competitiveness in the market.
Precise market positioning and personalised customisation
In-depth study of target markets: analyse the characteristics and trends of the demand for small excavators in different countries and regions in terms of infrastructure construction, agricultural development, urbanisation, etc., including the construction environment, operational requirements, user habits, purchasing power level and other factors, so as to carry out product development and market promotion in a targeted manner.
Personalised design and customisation: Provide personalised solutions for small excavators according to the specific needs of customers. For example, in order to adapt to high temperature, high cold, high altitude and other special environments, the equipment is improved and optimised accordingly; in order to meet the operating habits and aesthetic requirements of different users, the cab design, control system and other customised configurations.
Strengthen brand building and marketing promotion
Establishing brand image: Focus on product quality and service, win the reputation of customers with high-quality products, and gradually establish a good brand image. Actively participate in internationally renowned construction machinery exhibitions, industry seminars and other activities to demonstrate the strength of the enterprise and product advantages, and improve brand awareness and reputation.
Digital marketing: Using the Internet platform, carry out digital marketing activities such as search engine optimisation (SEO), social media marketing, content marketing, etc., to increase the brand's exposure and influence on the Internet. By publishing product information, technical articles, customer cases and other content, we attract potential customers and establish interaction and communication with them.