Enhance customer satisfaction and loyalty

Enhance customer experience: high-quality after-market services can promptly solve the problems encountered by customers in the process of use, 

such as automobile repair and maintenance, installation and maintenance of large home products, etc., so that customers feel the enterprise's care and 

attention, thus improving customer satisfaction. For example, Weichai Power brings customers a good experience by providing efficient maintenance 

services with a 2-hour availability rate and a 24-hour completion rate of more than 97%, and a one-time maintenance success rate of 98%.

Cultivate customer loyalty: When customers are satisfied with the after-market services of an enterprise, they will be more inclined to choose the 

products or services of the enterprise again and be willing to recommend them to others, thus helping the enterprise to cultivate a stable customer 

group and improve customer loyalty and repurchase rate. According to research, the cost of developing a new customer is five times that of retaining 

an old customer, so after-market services are important for maintaining old customers.

Expanding Profit Space and Increasing Revenue Sources

Creating new profit growth points: After-market services cover a number of segments after product sales, such as repair, maintenance, parts 

replacement, recycling, etc., which can bring additional income for enterprises. For example, the profits from repair and maintenance and parts sales in 

the automotive aftermarket account for 60%-70% of the total profits of the automotive industry chain; the distribution, installation, and maintenance 

services in the large home aftermarket also have a broad profit space.

Improve the overall profitability of the enterprise: By providing high-quality after-market services, the enterprise can increase the consumption 

frequency and consumption amount of customers, and then improve the overall profitability of the enterprise. In addition, after-market services can 

also help enterprises achieve cost control and optimal allocation of resources, further improving the economic efficiency of enterprises.

Enhance brand competitiveness and market image

Establish a good brand image: good after-market services are an important part of the corporate brand, which can enhance the image and reputation 

of the brand in the minds of consumers. When consumers have trust and recognition of the enterprise's brand, they will be more willing to choose the 

brand's products, thus enhancing the enterprise's market competitiveness.

Differentiation from competitors: In an increasingly competitive market, quality aftermarket services can help companies differentiate themselves from 

competitors and attract more customers. For example, some automotive brands have won the favour of consumers by providing free regular maintenance, roadside assistance and other services.

Promote enterprise innovation and development

Promote product improvement and upgrading: In the process of after-market services, enterprises can collect customers' feedback and opinions about 

their products, and understand the problems and shortcomings of the products in actual use, so as to provide a basis for product improvement and 

upgrading. This helps enterprises to continuously launch products that better meet market demand and improve product quality and performance.

Expanding business areas and co-operation opportunities: The development of after-market services can also bring new business areas and 

co-operation opportunities for enterprises. For example, enterprises can establish close cooperative relationships with suppliers, distributors, service 

providers, etc., and jointly build an after-market service platform to achieve resource sharing and complement each other's strengths, and expand the 

development space of enterprises.

Reduce business risks